House of Häagen-Dazs launch party

Have you seen the new Häagen-Dazs TV advert featuring superstar and Academy-Award 
nominee Bradley Cooper? It's all part of the new campaign called The House of Häagen-Dazs.

Luxury ice cream brand Häagen-Dazs launched its largest campaign to date in all its key markets around the world including Singapore. The campaign establishes the ‘House of Häagen-Dazs’ and brings to life its philosophy of superior craftsmanship and quality much in the way a fashion house would do.

Last Thursday, 150 guests were invited to an exclusive launch party. That evening, guests stepped into a world of luxury, style, taste and experience. It started with being chauffeur-driven to The House of Häagen-Dazs party venue at  the P' Club Group penthouse at 1 North Bridge Road.

The chauffeur service by UBER cabs was great. UBER is an app you can download on the phone, and book a ride to any destination in Singapore. Before you confirm your ride, the app will give you an estimate cost for the ride to your destination as well as how many minutes it will take for your driver to reach your pick up location. Very useful for a night out in style, or for those rainy days when you simply can't get a taxi!!! The app is free, sign up and use this promo code 25v9s to receive S$10 off your first Uber ride.

The penthouse was so luxurious, with bespoke furniture by designer Christopher Guy. And it had such a gorgeous view.

At the party, there was a bar serving up bespoke cocktails crafted by mixologist Zachary De Git from the Tippling Club. 

Oh... ice cream cocktails... such delicious concoctions... I could not resist and had a few too many! *boozy*

The three cocktails made espeically for the event were - Ambrosial Shadow (Diplomatico Reserva, Amaro Averna, Secret Sensations Chocolate Fondant), Mystic Rouge (Diplomatico Reserva, Raspberry, Secret Sensations Chocolate Fondant) and Velvet Aurora (Excellia Reposado Tequila, Apricot, Citrus, Secret Sensations Crème Brûlée).

I loved the ice cream parlour there as well! They had my favourite Häagen-Dazs flavour of all time- Macadamia. 

The DJ kept the party upbeat as guests mingled and indulged in hors d'oeuvre, ice cream and cocktails. 

We were also entertained with a little burlesque show...

..and a contact juggling act.

But the main performance of the night was by a mystery performer... and she turned out to be the Hong Kong-born, UK-based singer-songwriter-  Emmy The Great! 

One of the songs she performed in her 30 minute set was her new single Swimming Pool. This is the first new Emmy the Great song to be made public in three years. It signals the arrival of a new sonic world from Emmy, as well as a taste of her much-anticipated third album. 

It was a fabulous night and such a privilege for me to be there to experience a taste of The House of Häagen-Dazs. Can't wait for the next one! 

Want to be in the loop for future parties and promos? Like Häagen-Dazs on FB.